A Basic Copywriting Template
1. Identify the target audience for your writing. Who are you trying to reach with your message?
2. Determine the purpose of your writing. What do you want the reader to do as a result of reading your copy?
3. Create a compelling headline that grabs the reader’s attention and clearly conveys the main benefit or message of your copy.
4. Write an engaging opening that hooks the reader and sets the tone for the rest of the copy.
5. Use the body of the copy to clearly and concisely deliver your message, using persuasive language and storytelling techniques to keep the reader interested.
6. Include a call to action that tells the reader exactly what you want them to do next, whether it’s to buy a product, sign up for a newsletter, or visit a website.
7. Edit and proofread your copy carefully to ensure that it is free of errors and flows smoothly.
Remember that effective copywriting is all about understanding your audience and crafting a message that resonates with them. Use this template as a starting point, but be sure to customize it to fit your specific needs and goals.
Stop sounding like a copywriter
Sound like a human.
Sound like a friend.
Active voice > Passive voice
“Only 50 books left!” becomes “Hurry up and get one of our last 50 books!“
Active voice helps to engage readers and lead them towards action.
Speak like your reader
Stop writing like a copywriter, and start writing like a customer.
Speaking the same language as your reader or customer helps you employ empathy. It’s important to understand your audience if you’re going to advertise to them.
The 3 MIC qualities
The 3 key qualities that make a good CTA:
1. Be motivating
2. Be informative
3. Be concise
Do A/B testing
Compare the old and new versions of important CTAs to see which performs better.
Testing is one of the best ways to discover exactly what works for your audience.
Convo > Pitch
You shouldn’t always “pitch” to your customer.
It is often more beneficial to speak to them like you’re having a conversation.
Writing in order
When constructing your copy, you don’t always have to write in order.
Start with the benefits of the product. Then, work your way backwards.
The best testimonials
The best testimonials are those that advertise great results while also conveying an emotional story.
Provide more value
The more value you provide, the more likely people are to come back for more.
Nobody reads ads
People don’t read ads. They read what’s interesting to them.
So don’t write to sell. Write to entertain.
The “3U” Headline
Provide your reader with a sense of urgency
Provide value to your reader
Convey to your reader what sets you apart
Take advantage of your testimonials: don’t just slap them on your sales pages.
Use them in other areas to promote your brand or product. Use them as leads, Twitter threads, or even social media ads.