Provide your reader with a sense of urgency
Provide value to your reader
Convey to your reader what sets you apart
The 3 key qualities that make a good CTA:
1. Be motivating
2. Be informative
3. Be concise
Grab the attention of your reader.
Engage your reader’s mind. Provide them with new and interesting information.
Engage your reader’s heart and beliefs. Make them want what you’re offering.
Make your reader engage. Make them take your desired action.
Highlight the problem your prospect is currently dealing with.
Dig deep into their problem until the issue agitates them.
Present your prospect with your product or service that you’ve convinced them is their perfect solution.
Highlight the problem your prospect is currently experiencing.
Highlight the advantages of your solution.
Show your prospect proof of how advantageous your solution is.
Make your prospect take action, and purchase your solution.
Qualify your prospect. Figure out if they’re going to be a good customer.
Understand their scenario and display your empathy for their scenario.
Show your prospect a better scenario for them to experience. Educate them on a better process.
Make your process tantalizing. Make the prospect want your scenario rather than theirs.
Move the prospect from their current mindset, towards your mindset.
Stop your prospect.
Make them interact.
Make them act.
Make them purchase.
Introduce the star of the story.
Tell the star’s story.
Present the solution that helped the star achieve their status.