3Us
Urgent:
Provide your reader with a sense of urgency
Useful:
Provide value to your reader
Unique:
Convey to your reader what sets you apart
MIC
The 3 key qualities that make a good CTA:
1. Be motivating
2. Be informative
3. Be concise
AIDA
Attention
Grab the attention of your reader.
Interest
Engage your reader’s mind. Provide them with new and interesting information.
Desire
Engage your reader’s heart and beliefs. Make them want what you’re offering.
Action
Make your reader engage. Make them take your desired action.
PAS
Problem
Highlight the problem your prospect is currently dealing with.
Agitation
Dig deep into their problem until the issue agitates them.
Solution
Present your prospect with your product or service that you’ve convinced them is their perfect solution.
PAPA
Problem
Highlight the problem your prospect is currently experiencing.
Advantages
Highlight the advantages of your solution.
Prove
Show your prospect proof of how advantageous your solution is.
Action
Make your prospect take action, and purchase your solution.
QUEST
Qualify
Qualify your prospect. Figure out if they’re going to be a good customer.
Understand
Understand their scenario and display your empathy for their scenario.
Educate
Show your prospect a better scenario for them to experience. Educate them on a better process.
Stimulate
Make your process tantalizing. Make the prospect want your scenario rather than theirs.
Transition
Move the prospect from their current mindset, towards your mindset.
SLAP
Stop
Stop your prospect.
Look
Make them interact.
Act
Make them act.
Purchase
Make them purchase.
SSS
Star
Introduce the star of the story.
Story
Tell the star’s story.
Solution
Present the solution that helped the star achieve their status.